With her amazing initiative, Sheryl Kurland is inspiring ladies in more than one way. She says, "For women who wear lipstick, it gives them a boost of confidence. They all feel the magic when they wear it."
While volunteering at a domestic violence shelter in Florida in 2015, Sheryl Kurland formed a deep bond with the women there. Kurland, 62, who lives in Longwood, says, “I was doing something beneficial, but when I really got to know these women up close and personal, I realized how raw and vacant they felt. They were beautiful on the outside, but they considered themselves just nothing and invaluable.”
The condition of her new friends left Sheryl worried and she started to wonder what she could do to make her friends regain their strength. It was that at moment when Shery remembered what her mom used to tell her when she was a kid. “She always said, ‘Sheryl, if you want to feel better go put on a little lipstick.’ That kind of struck me, so I went and bought a whole bunch of lipsticks and I started bringing them to the workshops,” says Kurland, who used to be a freelance writer and marketing consultant.
At the end of each workshop, Shery would thank them for attending and give them a lipstick as a gift. Sheryl recalls that everyone lit up when they applied the lipstick. “They became happy and they were laughing,” she says. “They were women again. They were helping each other pick the right color. And this happened over and over again. They all feel the magic when they wear it.”
Inspired by her new initiative, Kurland founded Find Your Fabulosity, which she believes is “the description of what suddenly appeared in these women. It was as their fabulosity.”
With 50 volunteers only, Kurland started to go door to door to collect donations and soon her newly found initiative hit the road and start giving out donations. “For women who wear lipstick, it gives them a boost of confidence,” she says. “You suddenly feel a sense of empowerment.”
Hoping to climb the numbers, Kurland's initiative has distributed over 45,000 lipsticks to domestic violence victims at more than 200 domestic violence shelters.
The stories of these ladies have given inspiration to Kurland and she wants to make as many ladies feel as beautiful as possible. “One woman said to me that she was just thinking about starting to wear makeup again because she was feeling a little bit good about herself,” she said. “The one thing she was going to go buy first was a lipstick, but she didn’t have enough money and I did that for her. That means everything to me.”