The privileged pooch is treated to weekly dog spa appointments, frequent brunch outings with Maria, and mostly gets dressed up for photo shooting in most adorable outfits.
Born with an irresistibly squishy face and baby blue eyes, the 17-month-old pup, it's his blush pink fur and skin that really tends to make him stand out from the crowd.
His unusual colouring is caused by a lack of skin pigment inherited in his lineage from an albino pug and when 33-year-old Maria identified the pink pup among his brothers and sisters she realized she had to have it.
Maria, from London, brought Milkshake home when he was 10 weeks old and with more than 55,100 followers, he has since gone on to become famous for Instagram.
Maria commented: I had never even heard of pink pugs before, but when I went to the breeder and spotted Milkshake I thought he was adorable, and knew I had to have him.
They’re very rare. At the time, I think Milkshake was one of 30 in the world but there have been a few litters. There’s no more than 100 worldwide.
He’s not actually albino – he just has the colouring so he doesn’t suffer from any sight loss or hearing loss. He’s a happy healthy boy.
The milkshake was described as quirky, happy-go-lucky, and friendly by the loving owner, as well as being 'very spoiled.' He joins Maria to her work meetings and is treated to weekly dog spa visits, where he gets adorned with pedicures before getting dolled up for photoshoots in pretty clothes, after which he gets treated with some chicken.
In addition to being Insta-famous, Milkshake participates in national dog shows and has a trainer who works with him so that he can be featured in future adverts and movies.
Maria continued: Milkshake is the most famous pink pug on social media. His Instagram started just as a bit fun but straight away he got such a positive response.
A lot of people messaged me saying they’d had a bad day and seeing Milkshake really cheered them up which encouraged me to post more.
His following just kept getting bigger and bigger. Maria confessed some of the Instagram followers from Milkshake get 'star-struck' when they see him in reality, and it's easy to see why when he's so lovable!
Image Credits: Kennedy News and Media