This week, Lindt is unveiling a brand new chocolate museum and travel experience, and it sounds like Willy Wonka will also be very proud.
The Lindt Chocolate Home is located in Keilberg near Zurich, Switzerland, and was built and designed by Atelier Brückner.
The immersive attraction will allow visitors to explore the wonderful chocolate world of Lindt with details on the origins, history and development of the cocoa-based sweet treat, prior to its opening on 13 September.
In the museum's foyer, you'll discover the tallest free-standing chocolate fountain in the world, measuring 9.3 meters high and swirling 1,000 litres of liquid chocolate-all pouring from a massive, floating wire whisk down to the ground into a Lindor ball.
While inside, you're then free to wander an exhibition space of 1,500 square meters and each room has uniquely built to explore a different element of the chocolate universe.
One segment shows you travelling to a cocoa plantation in Ghana where you can learn more about cocoa bean planting, processing, fermentation and drying-as well as the quality assurance process.
A 'Chocolate History' room tells you all about the 5,000-year history of chocolate, with a 360-degree digitally animated panoramic view and around media table demonstrating how the product's preparation and use have evolved over the years.
A room named 'Swiss Founders' also reveals how Switzerland became the 'home of chocolate,' while a time tunnel highlights the developments in Swiss chocolate production and marketing from 1900 to 2000.
In the next part of the tour, a real-life factory-based room helps you to figure out how chocolate manufacturing works now - with three natural, milk and dark chocolate springs that you will sample offering a 'special attraction.'
Since trying out the 'Chocolate Universe' with an 'atmospheric star projection,' you can eventually find your way to 'Chocolate Paradise' where you can try a variety of Lindt items.
There are also big Lindor balls that double up as picture booths, so you can take a snap to commemorate the occasion.
But that's not where things stop, since you can cross a bridge across the foyer to the 'Innovation Center' before going out, which looks at different questions about the future, like: will there be chocolate without cocoa trees? How does artificial intelligence impact Chocolate production? And should they make chocolate in a carbon-neutral manner?
At the centre of the facility is a true research environment where experts are creating new inventions of chocolate, with tourists being given an X-ray view of the equipment by means of augmented animation.
The tour concludes with a tasty chocolate souvenir, a tiny bar of chocolate from the test device, wrapped in a golden shell, rolling along a specially crafted marble run into your hands.
Chocolate's Lindt Home is open from 10 am until 6 pm, Monday to Sunday. Here you can make requests for guided tours and seminars, in which you can design your own chocolate creations.
Credit: ATELIER BRÜCKNER / Michael Reiner