The 40-year-old reality star caught the eyes of some of her followers by sporting hoop earrings featuring Om. Fans accused Kardashian of misappropriating the symbol by sporting it in a photoshoot to promote her KKW Beauty cosmetics brand.
Kim Kardashian is in hot water after sporting a pair of earrings featuring the sacred 'Om' symbol, with fans accusing the reality TV star of perpetuating cultural appropriation.
The mother of four caused a backlash after wearing hoop earrings with the motif of Om, the central sacred symbol of Hinduism.
But while some social media users lambasted her for using the religious symbol as 'an accessory' - other Indian fans also appreciated the jewelry and leaped to her defense saying they did not see it as 'disrespect.
Om symbols have been popular in America for decades as Eastern philosophy and Hindu cultural traditions like yoga have grown in popularity.
She uploaded the pictures of the recent photoshoot to promote her KKW Beauty cosmetics brand, with the caption "I did a photoshoot with Sita using all KKW Beauty products! Follow @kkwbeauty to see all the products that we used for this shoot. We will be posting them tomorrow,"
Is now a good time to mention that the Om is a sacred symbol to Hindus and not just an accessory?" one Twitter user wrote.
"It’s called appropriation; you can’t just pick something of a religion and a culture just for an aesthetic," another added.
Rajan Zed, president of the Universal Society of Hinduism, issued a statement on his website, urging Kardashian to apologize.
"The hugely venerated Om was the mystical syllable containing the universe, which in Hinduism was used to introduce and conclude religious work; and was not meant to be used as a fashion statement," he said.
Some social media users, however, defended the mother of four, saying pendants featuring the symbol were commonly worn by those who practice the Hindu faith.
This isn't the first time Kardashian has been accused of cultural appropriation. In 2019, the star was criticized for naming her shapewear line – since rebranded as Skims – Kimono.
Earlier this year, she was accused of cultural appropriation after wearing long braids at Kanye West's Paris Fashion Week show.
"Just because your daughter is mixed and your husband is black doesn't mean you are," wrote one Twitter user.
Another corroborated: "Bruh why do you keep doing this? You think she’d learn. Put your hair up in a high pony and go to the fashion show like everyone else."