Bonds has created a genderless apparel collection as part of its "Explorer" outdoor range, which includes a variety of comfort-wear products.
Before Pride Month, the legendary company released its Explorer outdoor collection, which includes jumpers, T-shirts, hoodies, and tracksuit pants.
They're available in a variety of sizes and neutral tones, and anyone may wear them.
Bonds said in a statement: "As a brand for all Australians, we think it's important to make everyone feel comfortable - and that starts with the first thing you put on in the morning.
"We offer an assortment of genderless apparel options across our range so our customers can wear it their way.
"We recognize that the future is 'genderful' and want to allow our customers to express their gender and identity in whichever way is most comfortable."
Unlike their prior collections, which were created to fit male or female bodies, the new Explorer series will drape the same way on everyone.
Shopping for clothes for persons who identify as non-binary or who don't think garments fit their body type can be a difficult task. By releasing only one piece of clothes, this launch aims to make the procedure easier.
Each piece costs $49, which is about half the original price, and it adheres to the brand's goal of using recycled materials.
Bonds added: "It's a wild world out there, so this genderless pullover is tough enough to unleash the wild within."
This isn't the first time Bonds has done anything like this. They released a gender-neutral collection of apparel for pre-teens in 2018.
Big manufacturers are under increasing pressure to abandon gender stereotypes in their clothing and just offer styles that look well on anybody.
One Kmart consumer was so irritated by the gendered labeling on children's clothing that she started a petition demanding that the business remove the boy and girl labels.
Sarah Rogers was fed up with the retailer's gender-based clothing segregation and was trying to rally support for a more inclusive environment.
On her Get Up campaign, she wrote:
"Young children are told which colours, clothing styles and even interests they are permitted to have through the choices they have available in their respective gender's clothing department.
"Many parents of young boys will tell you their son loves pink, rainbows and flowers but simply cannot wear clothes in these styles like girls do without taking them from the girls' section, which sends them a strong message that the things they like are 'wrong'.
"Similarly, many parents of girls lament the lack of dinosaurs, trucks, and non-frilly styles in the girls' section."
Article Source: ladbible.com