Heinz just launched a new variation of their iconic Mayonnaise with a collab, literally no one asked for! They've mixed their mayo with the globally-loved Cadbury Creme Egg. But why?
Give us a chance to introduce this oddity by clarifying, this isn't an April Fools' joke. It sounds like one, however, it's definitely not! Here goes: Cadbury Creme Egg mayonnaise now exists — seriously — as a major aspect of a collaboration between the beloved chocolate brand and Heinz.
Heinz Creme Egg Mayo. Yep. It's a thing. pic.twitter.com/DnySxesdwE— Heinz (@HeinzUK) April 1, 2019
In case you think this is a situation where some plain & simple Creme Egg filling in a jar is being designated as 'mayonnaise' since it would appear as such, well it's not!
It's genuine mayonnaise that possesses a flavor like a Creme Egg. Bon appétit! As detailed by Metro, 'Heinz [Seriously] Good Cadbury Creme Egg Mayo' will be an especially limited-time version and will be highlighted in the not so distant future at a Heinz x Cadbury Creme Egg pop up in London.
The distribution brings up that Heinz was roused by its chocolate mayonnaise 'declaration' a year ago, which really was an April Fools' joke.
Around then a Heinz representative stated, as per The Independent, "It’s hard to improve on perfection, but we think we might have done it. Mayonnaise? Seriously good! Chocolate? Really good! Chocolate Mayonnaise? Scrumptious perfection!"
The organization proposed utilizing it in cake formulas, and the rationale on that point — that cakes contain oil and eggs, anyway — was the most persuading part. However, at this point, the brand has actually gone forward with it — just with a Cadbury Creme Egg twist!
As per Metro, the new venture joins Heinz mayo with Cadbury Creme Egg filling, crème pâtissière, and bits of Cadbury Creme Egg chocolate shell.
Heinz says the mayo could be utilized on waffles or crumpets. In an announcement, Martina Davis, the Brand Manager for Heinz [Seriously] Good Mayonnaise, told Metro, "In Heinz’s 150th anniversary year, we want to take every opportunity to celebrate and Easter has always been one of our favorite times of the year."
"So we set out to create the most Easter-y mayo we could. And who better to partner with than Cadbury Creme Egg — the kings and queens of Easter and another of the nation’s most loved brands!" he added. With respect to Cadbury, Raphael Capitani, Brand Manager for Cadbury Creme Egg, stated, "We’re excited to finally announce our partnership with Heinz."
"To create this gloriously gooey, crazy combination and dream collaboration for so many Cadbury Creme Egg lovers. We couldn’t think of a better partner to make this spread. The surprising taste is so, so delicious!" he added. Well, how good it actually tastes, only time will tell!
The pop up will occur at the Truman Brewery in London from April 11-13. It will keep running from 11 a.m.- 8 p.m. on the eleventh and twelfth, and from 11 a.m.- 4 p.m. on the thirteenth.
While the Cadbury Creme Egg mayonnaise is genuine, plainly declaring it on April Fools' Day isn't happenstance. The brand realizes that individuals will think "What? Huh? That can't be genuine!" And, this time, they can go, "Well, truly, really, it is."