the face of Dior's Sauvage cologne, Johnny Depp was recently dropped from his role in Warner Bros. Fantastic Beasts, but Dior didn't take a step back. It has continued its relation with the 57-years old actor.
After losing his libel case against the Sun, Johnny Depp was dropped from the Fantastic Beasts franchise, but Dior stood by it.
Depp has long been the face of Sauvage, a luxury men cologne by Dior.
This week, on a prime time spot, during The Great British Bake Off, Dior's ad, featuring Johnny Depp was aired. in the ad, Depp was seen playing guitar. The Guardian reports that the actor is rumored to have received between $3 and $5 million for his role in the Sauvage advertisement.
According to Page Six, Sauvage has faced hot waters since its decision to hire Depp back in 2015. Dior was criticized for cultural appropriation in its portrayal of Native Americans in the ads starring the actor.
British PR expert Mark Bokowski said to the news outlet that it would have been "sensible" for the Dior to drop Depp, but he understood why they chose to continue their relationship with the actor.
"I think it would be sensible for Dior to sever links with Depp," Bokowski said. "Anything can be stopped by pressing a button if they really wanted to."
Dior's decision to stand by the actor puts the brand at odds with Warner Bros., who opted to cut ties with the 57-year-old after he lost his libel case.
Johnny Depp has lost his libel case against the Sun newspaper over an article that called him a "wife beater".
Depp, 57, sued the paper after it claimed he assaulted his ex-wife Amber Heard.
A judge ruled that the Sun had proved what was in the article in question to be "substantially true", though a lawyer for Depp called the ruling "perverse".
After losing his case, Depp took to Instagram to thank fans for their support and reveal that Warner Bros. asked him to step down from his role as Grindewald.
Depp announced that he would appeal the decision of the court.
He wrote: "Firstly, I'd like to thank everyone who gifted me their support and loyalty.
"Finally, I wish to say this.
"The surreal judgement of the court in the UK will not change my fight to tell the truth and I confirm that I plan to appeal.
"My resolve remains strong and I intend to prove that the allegations against me are false.
"My life and career will not be defined by this moment in time."
Article Source: Vt.co